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Aug 02, 2022
In Welcome to the Food Forum
My proudest professional achievement has long been tied to LTK’s start-up phase. Coming in to launch the platform in Europe and INTL markets, establishing a viable business, and hiring a great team in my image and moving into our Old Street, London HQ after 18 months will always be a special moment in my career This has only recently been surpassed by the SoftBank investment and $2 Billion evaluation. This validated both my unwavering belief in our vision from the start, the journey I have experienced over the last 10 years with LTK and navigating plenty of challenges along the way. Today we’re looking at the opportunity to further expand and globalise LTK as the ultimate shopping destination for instant inspiration, tried and tested by experts you love wherever you are and no matter your interests or style. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. What’s next for LTK? Any big plans you can tell us about? Our biggest focus in 2022 is on the future of creator commerce. Following the recent investment by SoftBank Vision Fund 2, LTK plans to dramatically accelerate growth of its technology with new products maximising productivity for its three-sided marketplace of creators, brands, and shoppers and to aggressively scale the UK and international presence with rapid acquisition. As a result of the success that brands are already seeing from LTK creator campaigns, we expect to see a mass scaling of sales-driven influencer marketing in the time ahead. Brands will look to invest further in executing always-on, long-term campaigns utilising thousands of LTK creators, and we have our sights set on supporting our brand partners along every step of the way to deliver maximum campaign results that reinforce the power of influencer marketing.
What has been your proudest professional achievement to date? content media
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